The Next Idea for Healthcare Marketing Inspiration

On average, executives spend 2 full days per week in meetings. According to the Wall Street Journal, 92% of executives work from home at night, on weekends – even on vacation. And 60% of us feel overwhelmed by the amount of information we must process on a daily basis.

So when do you have time to find inspiration? And where?

With deadlines looming and budgets shrinking, it’s time to look outside of healthcare for a little fresh air.

Where have you seen an idea that made you stop or say “wow”? How can you use it for your organization?

Some of my recent favorites:

Kia Thinks Small

To emphasize its new small car, Kia created the first stop action animation on a fingernail.

We love this spot because it’s a great case study in leadership positioning. Kia implemented a first in the market. The execution is smart – good-natured exaggeration (size, in this case) makes a memorable point. And, the subject matter nails Kia’s female demographic in a new way. (In healthcare, we’re always looking for new ways to build relationships with women.)

Apple Takes on the Traditional

To promote its MacBook Pro Ultra Thin, Apple put a twist on one of the most traditional forms of media. Given the competition for eyeballs, Apple has (once again) redefined the use of traditional media to its advantage.

UBS Shares Story of Art, Autism

Swiss bank UBS created a compelling mini-documentary about an autistic artist for its “We Will Not Rest” campaign. There’s no doubt that amazing personal stories drive purchasing decisions, but the way stories are told — on TV or online — make all the difference.

Poise Talks Straight

Poise gives a great example of thinking different about an less-than-glamorous product.

The pitch is simple and brilliant: strong, confident women throughout history share common characteristics as you, including aging bladders. There’s no shame in this truth, and Whoopi helps Poise tell it.

Land Rover Makes You Think

In a land of over-flowing data and bombardment of flashy videos, sometimes a simple, thought-provoking image can still outshine the rest. Land Rover gives a great example of making a simple image into an entire story–this powerful SUV gives you the chance to literally touch the sky and capture clouds. It yells adventure, intelligence, and just a touch of whimsy. 

Sonera Mixes Medium

Sonera, a mobile phone carrier in Finland, needed an interesting new way to convey speed through traditional print media. By creating a fast-paced interactive “advergame,” Sonera brought print to life.

What’s inspired you lately?