Junto ("june-toe") is sponsored by Franklin Street, a branding and full service advertising agency specializing in health and wellness. We call the blog Junto in homage to Benjamin Franklin, who created the first "Junto" brainstorming group, which established the first American public hospital.
Franklin Street recently won three awards from the Annual Cardiovascular Advertising Awards. Franklin Street won two silver awards for campaigns developed for our wonderful clients Good Samaritan Health System and Memorial Health Care System.
Franklin Street also won the Judges Award – the competition’s highest award – for the Total Advertising Campaign developed for North Shore-LIJ‘s Huntington Hospital.
Franklin Street won a silver award for a special video production for Memorial Health Care System‘s live cardiac surgery webcast.
In Franklin Street Marketing’s best year in a decade, owner, president and founder Will Flynn considers risk management and business continuation planning critical to the firm’s future for employees and clients.
Looking ahead, our president Will has forged a partnership with Franklin Street associates Stephen Moegling and Tim Roberts.
“Challenging times lead to more innovative thinking, which has fueled our growth,” said Will. “It’s great to see the second generation of ownership in place and pushing forward for our associates and clients.”
Stephen is now Executive Vice President, Account Planning. Having worked with Goodyear, Perdue and Duracell, Stephen brings a unique perspective to his role. His trend-spotting in technology and consumer behavior helps him provide the inside track on driving volume to healthcare brands. His speaking credits include the Society for Healthcare Strategy and Market Development, the Healthcare Marketing Strategies Summit and many regional conferences.
“For the past 12 years, Stephen has moved up through the ranks at Franklin Street to become one of the nation’s foremost experts in healthcare marketing,” said Will.
Tim is now Executive Vice President, Creative Director. For over 20 years, he has helped grow national brands like eBay, Hamilton Beach, Target, Wal-Mart, Newsweek and the University of Richmond. Tim’s big ideas have landed him on sets with Margaret Thatcher and Steve Jobs. The VCU grad’s unique skills and experience bring brands to life through innovative processes, conceptual thinking and a commitment to big-picture strategy.
“I’ve known Tim for over 20 years. He’s one of the most creative people I’ve ever met,” Will said. “Both are a wonderful addition to the leadership at Franklin Street Marketing.”
Last year, Claxton-Hepburn Medical Center in Ogdensburg, NY, partnered with Franklin Street to develop “The choice is simple” campaign for their cancer care. This past summer, Claxton-Hepburn and Franklin Street teamed up for the second phase of the campaign focusing on fresh faces and new tactics.
Check out the campaign below. How did it work for Claxton-Hepburn? See our blog post about the campaign. For additional info, give Melissa Speir a shout.
The Franklin Street team is excited to welcome Joon Kim as our newest Copywriter. In addition to writing, Joon helps develop big-picture strategy as part of our collaborative creative team.
Back in 2007, Joon left the oh-so-glamorous world of web design to try his hand as an advertising copywriter. Since then, he has helped develop concepts for a wide variety of clients, including: Southern States, The Port of Virginia, Wendy’s, The National Aquarium in Baltimore, The Corcoran College of Art and Design, and The Innocence Project. In addition, he led several key campaigns for Virginia’s award-winning youth-oriented smoking prevention program, VTSF (The Virginia Tobacco Settlement Foundation). Before diving into the worlds of web design and word smithing, Joon received his BA in English from VCU.
March Madness has lived up to its name this year! Thankfully, the disappointment we felt when all of our brackets fell apart has been replaced by excitement for our hometown team – Virginia Commonwealth University. Plus, who doesn’t love a great underdog story?
With about one-third of Franklin Street’s team being VCU alums (and the rest of us claiming to be Rams by association), the office has been glued to this year’s NCAA tournament.
As Richmond-ites and alums, everyone here has always known just how great VCU is. Granted, we may be a little biased – our president, creative director and one of our senior art directors all graduated from their acclaimed School of the Arts. Needless to say, we’re all thrilled the rest of the country gets to see the Rams shine.
Our president, Will Flynn, will be our team representative cheering on VCU in Houston (currently, the rest of us are vying for space in his suitcase). Everyone else intends to stay here in Richmond wearing as much black and yellow as we can find.
No need to hold your breath any longer: tomorrow is finally the day you have been waiting for.
That’s right! Doctors’ Day is March 30th! In honor of our favorite MDs, the staff here at Franklin Street has compiled some fun tidbits. From physicians to surgeons to psychiatrists, we salute those medical professionals who spend every day healing hearts, heads and hamstrings. Don’t forget to say thank you to your favorite doctors tomorrow!
The first Doctors’ Day was observed on March 30, 1933 in Winder, Georgia. The idea came from a doctor’s wife, Eudora Brown Almond.
The date, March 30th, marks the anniversary of the first use of general anesthesia in surgery.
The first National Doctors’ Day was celebrated in 1991. On October 30, 1990, President George Bush signed S.J. RES. #366 (which became Public Law 101-473) designating March 30th as “National Doctors’ Day.”
Doctors are well represented in the fine arts. Francisco José de Goya y Lucientes (30 March 1746 – 16 April 1828), a Spanish romantic painter and one of the last of the Old Masters, produced an oil on canvas painting titled Self Portrait with Dr Arrieta.
In the 16th century, a “doctor” referred to a person who taught or was a scholar usually of religion. By the early 17th century, the term began to denote medical practitioner.
In the early 17th century, the term “quack” began to describe a medical charlatan from the Dutch kwaksalver (someone who brags about their salves and cures).
Vincent van Gogh’s Portrait of Dr. Gachet is one of the most revered post-Impressionist paintings. In 1990, it was sold at a record price of $82.5 million.
The Hippocratic Oath is traditionally taken by medical professionals swearing to practice medicine ethically. It is widely believed to have been written by Hippocrates, often regarded as the father of western medicine. In the original Hippocratic oath, individual doctors swore by Apollo to uphold the standards of professional behavior.
Doctors aren’t perfect. A study in Geneva found that 43% of doctors don’t follow hand-washing guidelines. A 2004 study found that 44% of male physicians are overweight and 6% are considered obese. A 2004 study on tobacco smoking in the medical profession turned up that around 5% of American and Canadian doctors continued smoking at the end of the 20th century.
A survey of the religious beliefs of US physicians found that compared with other physicians, psychiatrists were more likelyto be Jewish (29% versus 13%) or without a religious affiliation(17% versus 10%).
According to the Bureau of Labor Statistics, in 2008 physicians held about 661,400 jobs and more doctors are working as partners or in a group. The number of jobs for physicians is expected to grow much faster than the average for all occupations through the year 2018.
In 2006, doctors at the University of Barcelona Hospital noticed that the tallest and most handsome male students were more likely to go for surgery, and the shortest ones were more likely to become physicians. They conducted a study to see if their observations held true. According to their conclusions, male surgeons are taller and better looking than physicians, but film stars who play doctors on screen are better looking than both these groups of doctors. (Read the study here!)
