You may have seen our previous blog on taboo topics for women. Well, guys, you’re not getting off that easy. There are a slew of topics we know you’d rather sweep under the rug (and often do). These brands are winning over men by not being afraid of being provocative. 1. Viagra could have gone the way of punchlines. Instead, the brand’s newest campaign taps deeply into an audience of Boomer men who don’t run from adversity. Read more »

We spend a lot of time talking about good branding and what it means in healthcare. But even the great branding efforts will fall flat if it’s not executed consistently across all media—including signage. After all, the best ad campaigns in the world won’t help you if people can’t find their way around. And since patient satisfaction and feedback also affects government reimbursement, good signage is more important than ever. Read more »

Emotionally charged and humorous ads championed this years Super Bowl. Take a look a our team's favorites:Volkswagen: Get In. Get Happy.http://youtu.be/9H0xPWAtaa8Despite some precursory controversy surrounding the use of a Jamaican accent, we think this infectiously cheerful spot secures the German brand's ownership of 'happy'. And while it doesn't pack any surprises functionally, it tugs at our inner road king, reminding us how a good Read more »

Every year, Franklin Street curates a list of consumer trends that will have the biggest impact on healthcare brands. Click here to download the full 2013 Healthcare Marketing Trends Report.In short, this year’s most promising trends include:MOBILE: 2012 was the year that smartphone owners outnumbered non-smartphone owners. People are increasingly reliant on the mobile web for health information. Is your online strategy ready? TRUST: Read more »

Just two years ago, women outnumbered men in the workforce for the first time in US history—and the disparity has only grown since then. With three women earning college degrees for every two men, and more and more women entering managerial positions, we can no longer rely on the same age-old advertising maxims. As women assert more power, marketing to them must change as well—especially in healthcare, where they make most of the household choices.Building Read more »

Word-of-mouth marketing is often easy to discount because it is intangible and the rewards are difficult to track. But its affect on the bottom line should not be overlooked, as it can be a powerful vessel for conveying brand.What’s not so easy to discount is the incredible amount of information being exchanged online. Whether it's Facebook, blogs, Twitter or forums, long gone are the days of fence-chatters like Wilson W. Wilson Jr. of Home Read more »

Franklin Street was recently recognized by the International Academy of the Visual Arts as a winner in the W3 Awards.The agency was awarded silver for heart.memorial.org, the microsite developed for our client Memorial Health Care System.The custom microsite was just one medium used in the multi-media cardiac campaign developed for Memorial’s cardiovascular practice at the Chattanooga Heart Institute in Tennessee.Real patient and Read more »