We have the good fortune to be part of many exciting healthcare marketing, advertising, planning and public relations conferences and events this year. Here's a partial list of our upcoming engagements. If you're planning to attend, make sure to say hello, and if you are interested in having Franklin Street speak at your conference or event, drop us a line. We'd love to hear from you. Read more »

Adapted from Franklin Street's Healthcare Marketing Trends Report Where's your smart phone right now? Chances are good that it's within arm's reach. According to a Morgan Stanley study, 91% of smartphone owners keep their phones beside them 24 hours a day. (An interesting office poll: ask your colleagues how many sleep with their phones. The number who do will surprise you.) Read more »

Adapted from Franklin Street's Healthcare Marketing Trends Report. A new form of self-help in healthcare and health and wellness is emerging. Brands like Nike are embedding "feedback loops" into their products, allowing people to get real-time reactions on their activities – while reaping brand loyalty and profits in the process. Call it Do It Yourself (DIY) Healthcare or "Help Me Help Myself." Read more »

Are you busy October 24th? We hope not! Stephen Moegling will be presenting a free webinar for the Virginia Society for Healthcare Marketing and Public Relations (VSHMPR).The webinar,  "Selling the Sizzle, Not the Seal: Effectively Promoting Quality Ratings", will focus on marketing quality awards and how to communicate their value to consumers. Attendees will learn how to choose the best rating service for them, how consumers respond to Read more »

In the next few months, the best and brightest of Franklin Street will be presenting advanced healthcare marketing trends and best practices at regional conferences.The Kentucky Society for Healthcare Public Relations and Marketing (KSHPRM) will host its Fall Educational Conference and Thoroughbred Awards Luncheon on Tuesday, November 13 in Louisville, KY.Stephen Moegling, Executive VP of Account Planning, will be presenting at the conference. Read more »

Curious about your healthcare brand's web strategy? You're in luck. Our own Stephen Moegling, Executive VP of Account Planning, recently wrote an article on the subject that is featured in this month's Healthcare Marketing Report.In the article, Stephen identifies some important points about developing web strategy:Make sure your web presence is part of a larger marketing campaign. Web sites that are created in a vacuum, separate from Read more »

It’s been a power-packed day and a half for healthcare planning and marketing “phanatics” at the Society for Healthcare Strategy and Market Development (SHSMD) conference in Philadelphia.Given the upcoming election, political satire group The Capitol Steps and former Press Secretary Ari Fleischer kicked things off, followed by roundtable discussions and on-point learning workshops.If you couldn’t make SHSMD 2012 (or all the concurrent Read more »

Being in the healthcare communications and marketing industry means constantly staying current with trends, legal changes and best practices. The irony is that communicators are often too busy doing the work to read up and get ahead of the curve.Hence this post.Here are a few of our favorite conferences, publications, and blogs to stay current on where healthcare communications, branding and marketing is heading.National ConferencesSHSMD (Society Read more »

In a previous post, we shared examples of a branding campaign we launched for HCA Virginia, the first elements in a wide-reaching campaign aimed to align its high quality hospitals under one brand name.We're excited to share the next television commercials for the health system's branding campaign. These spots continue the brand repositioning strategy while building awareness for HCA Virginia's key service lines: cardiac, cancer, orthopedics and Read more »

We really love Twitter. And we'd really love for you to follow us! We normally put out between 15 and 20 tweets a day, focusing on 4 or 5 articles. Here are a handful of news stories that we shared this past week:Twitter is changing up their money-making model. They will now allow for advertisers to create locally promoted tweets.A new study shows that 98% of American's distrust the internet (for a variety of reasons). This makes advertising Read more »