Adapted from Franklin Street's Healthcare Marketing Trends Report. A new form of self-help in healthcare and health and wellness is emerging. Brands like Nike are embedding "feedback loops" into their products, allowing people to get real-time reactions on their activities – while reaping brand loyalty and profits in the process. Call it Do It Yourself (DIY) Healthcare or "Help Me Help Myself." Read more »

One of our clients reminded us recently that healthcare is a two-sided coin of Life and Death. Unlike any other business category, healthcare marketing and branding requires engaging prospective patients who would rather avoid the conversation altogether. We are starting to see the trend of audiences becoming increasingly engaged in proactive healthcare lifestyles. Read more »

In healthcare marketing, we have to balance the accuracy of clinical terms with the need to use language our health audiences – most of whom try to spend as little time in a hospital as possible – will understand. We also want to use words that evoke positive associations. The Council of Accountable Physician Practices(CAPP) conducted focus groups around the country to test commonly used language surrounding ACOs. Toyomi Igus, the Communications Read more »

Being in the healthcare communications and marketing industry means constantly staying current with trends, legal changes and best practices. The irony is that communicators are often too busy doing the work to read up and get ahead of the curve.Hence this post.Here are a few of our favorite conferences, publications, and blogs to stay current on where healthcare communications, branding and marketing is heading.National ConferencesSHSMD (Society Read more »

Your smart phone can do amazing things: video chat with friends, check the latest scores for your favorite Indian cricket team, or play Scrabble with your co-worker. But your smart phone more than fun and games. The latest additions to the smartphone app market may just end up saving your life.Your smartphone can become  a head-to-toe health care tool. From monitoring your ears with CellScope, your sleep habits with Zeo Sleep Manger or Sleep Read more »

We all know that with Boomers approaching 65+, joint replacement procedures are becoming more and more common, right? But the actual statistics are pretty staggering.

For example:

•  Over a million joint replacements were performed in the U.S. last year, up from 575,000 in 2000
•  One in 30 Americans now has at least one replaced joint, up from one in 60 just 10 years ago
•  Knee replacements are projected to increase by 600% in the next 20 years

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