Franklin Street Healthcare Campaign Featured in Richmond Times-Dispatch
Our business is built on helping our clients get on TV and in the newspaper, but sometimes our agency makes headlines. Franklin Street was featured in a Richmond Times-Dispatch article about its rebranding efforts for HCA Virginia. HCA Virginia is the healthcare leader in Central Virginia. The rebranding helps health audiences to learn more about the hospitals that comprise the system, and why more people trust their heart care, cancer treatment, emergencies and birthing needs to HCA Virginia than any other system in the region.
We’re grateful to partner with HCA Virginia on this opportunity to showcase the system, along with the pride we have in our community. The campaign features iconic scenes from the Central Virginia region, along with the people who make living here so great.
Visit the campaign website.
Read more about the art and science (and patience) of branding health systems.
Read the full article here.
Congratulations Guys. It’s a great campaign!
Sam, thanks! Hope to see you in Ireland!
[...] More and more hospitals are merging or integrating with other providers, emphasizing branding – to communicate wholly new brands to the marketplace – or to communicate existing integrated networks of care. [...]
[...] week, our firm was featured in the Times-Dispatch about a brand repositioning campaign strategy we developed for HCA [...]
Congratulations on the new campaign and the coverage of your rebranding efforts!
I’m not surprised to hear about all the people who have read the story and contacted you. Were glad to be one of your marketing partners during this campaign.
Scott Christino
Regional Ad Director
Richmond Media Group