Our business is built on helping our clients get on TV and in the newspaper, but sometimes our agency makes headlines. Franklin Street was featured in a Richmond Times-Dispatch article about its rebranding efforts for HCA Virginia. HCA Virginia is the healthcare leader in Central Virginia. The rebranding helps health audiences to learn more about the hospitals that comprise the system, and why more people trust their heart care, cancer treatment, emergencies and birthing needs to HCA Virginia than any other system in the region.
We’re grateful to partner with HCA Virginia on this opportunity to showcase the system, along with the pride we have in our community. The campaign features iconic scenes from the Central Virginia region, along with the people who make living here so great.
Visit the campaign website.
Read more about the art and science (and patience) of branding health systems.
Read the full article here.