Curious about your healthcare brand’s web strategy? You’re in luck. Our own Stephen Moegling, Executive VP of Account Planning, recently wrote an article on the subject that is featured in this month’s Healthcare Marketing Report.
In the article, Stephen identifies some important points about developing web strategy:
- Make sure your web presence is part of a larger marketing campaign. Web sites that are created in a vacuum, separate from all other brand work, have no context in a greater sense.
- Use meaningful payoffs to drive people to your site. Web-only content (videos, databases, etc.), online risk assessment and screening tools, and pre-registration for health events, seminars, and expos are all great resources to incorporate into your site.
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