Junto ("june-toe") is sponsored by Franklin Street, a branding and full service advertising agency specializing in health and wellness. We call the blog Junto in homage to Benjamin Franklin, who created the first "Junto" brainstorming group, which established the first American public hospital.

Life after the Flip

Posted: April 15th, 2011 | Author: | Filed under: All Junto Health Posts, The Whole Enchilada, Trends in Health & Wellness | Tags: , , | No Comments »

When we heard news of the demise of the Flip video camera, we knew our hospital marketing friends would be devastated. Lee Aase at the Mayo Clinic has been a fan of the Flip for a good while and posted his thoughts on the news in his blog this week.

Flip Camera

So what else is out there? I’m a bit of a gear geek and love the hunt for the latest and greatest.

  1. Try another shoot and share video camera. The great thing about the Flip is its convenience. Take your video, upload and share. So easy. The Flip started this new category of video recorders, but it’s certainly not the only one of its kind. The Sony Bloggie is a nice option. It’s HD, lightweight, and easy to use.
  2. Use your phone. Compact cameras are a shrinking market, and shoot and share camcorders are likely to quickly follow suit thanks to all the features our smart phones now have. Why add another gadget to the to your bag if you’ve already got the iPhone 4 or another phone equipped with HD video?
  3. Upgrade to a DSLR with video. More expensive and a bit more to carry, but the trade-off gives you beautiful still images, and amazing video. I shoot with Canon, so my recommendation is the Canon 7D. Nikon makes great cameras as well, and both have more expensive and less expensive options. The Canon 7D is a great value for the features and video quality it provides. Warning – once you get the camera, you may find yourself adding lenses, lighting, and other props to your wish list.

See you on YouTube!

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