We are  fascinated by the shift from traditional parenting roles to the modern-day norm. CNN Money reported that in 2010, 20% of married fathers with children younger than five years old were the primary caregiver in their household. Cory Byrom fits this description and he offers a hilarious glimpse into his life.

All this boils down to one simple truth: the role of guys and brands is changing – including healthcare. Now is a great time to connect with men – they’re more engaged than ever before in healthcare decision-making and are extremely high users of healthcare.

If you’re still getting up the learning curve of the benefits of marketing to men, read up on the rest of our Marketing to Men series.

Questions: Do you see the primary caregiver shifting within your patients’ families? How do you plan on attracting stay-at-home dads to your hospital?