Junto ("june-toe") is sponsored by Franklin Street, a branding and full service advertising agency specializing in health and wellness. We call the blog Junto in homage to Benjamin Franklin, who created the first "Junto" brainstorming group, which established the first American public hospital.

Nothing But The (Social Media) Facts

Posted: June 14th, 2011 | Author: | Filed under: All Junto Health Posts, Healthcare Advertising, The Whole Enchilada | Tags: , , | No Comments »

We fully believe in the power of social media, but some C-suites still aren’t convinced. If you need a short and sweet clip to show the power of the digital in the physical world, check out this YouTube video.

Here are a few highlights:

  • Facebook tops Google for weekly traffic in the U.S.
  • If Facebook were a county, it would be the world’s 3rd largest.
  • A new member joins LinkedIn every second.
  • Over 37 million people watched the Volkswagen Darth Vader Super Bowl commercial on YouTube.
  • eReaders have surpassed traditional book sales.

Want to know more? Check out all the work by the guys and gals over at Socialnomics. They are doing some great research and will convince even the strongest of hold-outs that social media is here to stay.

Did you have any trouble getting buy-in for a healthcare social media campaign? What are your naysayers’ main points of contention?

 

 

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