Our client, Claxton-Hepburn Medical Center, just launched the second phase of their cancer marketing campaign a few weeks back. As a healthcare marketing agency, it’s not uncommon for us to focus on either doctors or patients to highlight a hospital’s strengths, since both audiences can be credible spokespeople for healthcare brands. Claxton-Hepburn is unique because their program has such support from both patients, physicians and the community-at-large. Accordingly we opted to tell their story from every viewpoint.

Knowing how powerful web videos are for patients making decisions about healthcare providers, we know it was especially important to bring every aspect of the program together for the piece. Their patient navigator, specialists, patients, technology and even the beautiful facility all play key roles.

We’ve helped create new celebrities in St. Lawrence county – telling stories that friends and neighbors had already been sharing. In tight knit communities like those in St. Lawrence county, authenticity is critical so that word of mouth continues our momentum.