Junto ("june-toe") is sponsored by Franklin Street, a branding and full service advertising agency specializing in health and wellness. We call the blog Junto in homage to Benjamin Franklin, who created the first "Junto" brainstorming group, which established the first American public hospital.

Journey Across Richmond

Posted: September 9th, 2011 | Author: | Filed under: Shenanigans, The Whole Enchilada | Tags: , | No Comments »

Simon and Kristin went on an epic journey across Richmond to ship a 124-inch long tube to Phoenix. 2 hours later, they ended up at the Fed Ex Freight depot.


Back to the Future

Posted: September 8th, 2011 | Author: | Filed under: Shenanigans, The Whole Enchilada | Tags: | No Comments »

Franklin Street is sans internet thanks to our not-so-friendly visit from Hurricane Irene. We are anxiously awaiting word from Comcast. Until then, we are channeling Don Draper.

The Villian

The Long Awaited Hero

UPDATE:

After 12 days without phones or internet at the office, Comcast has finally welcomed us back to the wonderful world of technology. Thank goodness – the carrier pigeon and smoke signal jokes were getting old.


Lost Pup

Posted: September 8th, 2011 | Author: | Filed under: Shenanigans, The Whole Enchilada | Tags: | No Comments »

Joon found a lost pup in the Museum District. She was near Hanover Street and we have been calling her Lucy. She is at the Franklin Street office. Help us find her family!

UPDATE:
“Lucy” has been safely returned to her home! Thanks all!


Dark and Stormy Party

Posted: August 27th, 2011 | Author: | Filed under: Shenanigans, The Whole Enchilada | Tags: , , , | No Comments »

Welcome to Richmond, Irene! We celebrated with Dark and Stormy’s at Kristin’s new desk and listened to classic 80s rock.

Dark and Stormy Recipe

  • Ice
  • 2 ounces dark rum
  • 10 ounces of ginger beer
  • Lime wedge
  • Hurricane conditions

Fill a 12-ounce glass with ice. Squeeze the lime wedge over the ice in the glass. Drop the wedge into the glass. Pour the rum into the glass. Add the ginger beer. Stir. Enjoy.


August Birthdays: Siam Paragon

Posted: August 24th, 2011 | Author: | Filed under: Shenanigans, The Whole Enchilada | Tags: , | No Comments »

Happy Birthday to our August kids! Kristin, Sarah H., Sarah S., Stephen and Melissa! We celebrated with a team lunch at our favorite Thai restaurant in Richmond.


Healthcare Meets Fun: An Online Intersection

Posted: July 20th, 2011 | Author: | Filed under: All Junto Health Posts, Shenanigans, The Whole Enchilada | Tags: , , | No Comments »

Sometimes, you just need a pick-me-up. Here are our favorite health-related, just-for-fun blogs, websites, and comics.

CDC’s Preparedness 01: Zombie Apocalypse

TED Talk: Meet ePatient Dave
Your daily dose of genius on patient engagement.

Doctor Cat
When you aren’t having a purrr-fect day…

Funny or Die’s Common Sense Doctor
When you need to take yourself a little more lightly…

A Cartoon Guide to Becoming a Doctor
Arts and science!

Have a favorite that we missed? We’d love to hear about it.

Articulating a brand platform and positioning can be challenging work, but the benefits to a well-defined brand outweigh any short-term pain and suffering. After all, brands like Apple, Ford and Target succeed by knowing who they are as brands and replicate that brand through product, price, service and design experience.

There are many paths in discovering your health system’s brand essence, but one of the tools we find very helpful (and fun, too), is the This or That? exercise.

For example: Is your hospital a Walmart or Target brand?

There’s no right answer, of course, but the feedback you get from internal stakeholders will be enlightening and encourage debate.

Other examples:

 


Thought-starters:

  • Are you cosmopolitan or tried and true?
  • Do you focus more on packaging than the product?

Thought-starters:

  • Is your organization conservative, moderate or liberal-minded?
  • Are you recognized for technology or spokespeople (like physicians)?

 

Thought-starters:

  • Are you known for heritage or reliability (or both)?
  • Do you appeal to the “everyman?”

In healthcare marketing, it’s easy for us to get caught up in the high tech/high touch debate. The fact is, men and women want both from their healthcare providers.

As you hone in on your brand’s position, investigate the emotional and intangible qualities of your organization. It’s in the emotional landscape that we make connections with our audiences. Great brands know and harness this truth. Good luck discovering yours!


Multi-Purpose Conference Table

Posted: June 12th, 2011 | Author: | Filed under: Shenanigans, The Whole Enchilada | Tags: , | No Comments »

Sometimes, you need a break.


Happy 25th, Franklin Street!

Posted: May 28th, 2011 | Author: | Filed under: Shenanigans, The Whole Enchilada | No Comments »

We turn 25 this year. What better excuse to celebrate? Our party included ladder ball, puppies, and a keg. All in all, perfect.


Go Rams! Franklin Street Team Wishes VCU Well in the Final Four

Posted: March 31st, 2011 | Author: | Filed under: All Quite Frankly Posts, Shenanigans, The Whole Enchilada | Tags: , , | No Comments »

March Madness has lived up to its name this year! Thankfully, the disappointment we felt when all of our brackets fell apart has been replaced by excitement for our hometown team – Virginia Commonwealth University. Plus, who doesn’t love a great underdog story?

With about one-third of Franklin Street’s team being VCU alums (and the rest of us claiming to be Rams by association), the office has been glued to this year’s NCAA tournament.

As Richmond-ites and alums, everyone here has always known just how great VCU is. Granted, we may be a little biased – our president, creative director and one of our senior art directors all graduated from their acclaimed School of the Arts. Needless to say, we’re all thrilled the rest of the country gets to see the Rams shine.

Our president, Will Flynn, will be our team representative cheering on VCU in Houston (currently, the rest of us are vying for space in his suitcase).  Everyone else intends to stay here in Richmond wearing as much black and yellow as we can find.

Go Rams!

 


Facts on Quacks: Trivia and Stats about Doctors and Medical Professionals

Posted: March 29th, 2011 | Author: | Filed under: All Quite Frankly Posts, Shenanigans, The Whole Enchilada | Tags: , , | No Comments »

No need to hold your breath any longer: tomorrow is finally the day you have been waiting for.

That’s right! Doctors’ Day is March 30th! In honor of our favorite MDs, the staff here at Franklin Street has compiled some fun tidbits. From physicians to surgeons to psychiatrists, we salute those medical professionals who spend every day healing hearts, heads and hamstrings. Don’t forget to say thank you to your favorite doctors tomorrow!Oil on canvas "Self Portrait with Dr. Arrieta" by Francisco Goya

  • The first Doctors’ Day was observed on March 30, 1933 in Winder, Georgia.  The idea came from a doctor’s wife, Eudora Brown Almond.
  • The date, March 30th, marks the anniversary of the first use of general anesthesia in surgery.
  • The first National Doctors’ Day was celebrated in 1991. On October 30, 1990, President George Bush signed S.J. RES. #366 (which became Public Law 101-473) designating March 30th as “National Doctors’ Day.”

 

  • Doctors are well represented in the fine arts. Francisco José de Goya y Lucientes (30 March 1746 – 16 April 1828), a Spanish romantic painter and one of the last of the Old Masters, produced an oil on canvas painting titled Self Portrait with Dr Arrieta.
  • In the 16th century, a “doctor” referred to a person who taught or was a scholar usually of religion. By the early 17th century, the term began to denote medical practitioner.
  • In the early 17th century, the term “quack” began to describe a medical charlatan from the Dutch kwaksalver (someone who brags about their salves and cures).
  • Vincent van Gogh’s Portrait of Dr. Gachet is one of the most revered post-Impressionist paintings. Post-impressionist oil on canvas "Dr. Gachet" by Vincent Van GoghIn 1990, it was sold at a record price of $82.5 million.
  • The Hippocratic Oath is traditionally taken by medical professionals swearing to practice medicine ethically. It is widely believed to have been written by Hippocrates, often regarded as the father of western medicine. In the original Hippocratic oath, individual doctors swore by Apollo to uphold the standards of professional behavior.
  • Doctors aren’t perfect. A study in Geneva found that 43% of doctors don’t follow hand-washing guidelines. A 2004 study found that 44% of male physicians are overweight and 6% are considered obese. A 2004 study on tobacco smoking in the medical profession turned up that around 5% of American and Canadian doctors continued smoking at the end of the 20th century.
  • A survey of the religious beliefs of US physicians found that compared with other physicians, psychiatrists were more likelyto be Jewish (29% versus 13%) or without a religious affiliation(17% versus 10%).
  • According to the Bureau of Labor Statistics, in 2008 physicians held about George Clooney in medical scrubs from hit TV show ER661,400 jobs and more doctors are working as partners or in a group. The number of jobs for physicians is expected to grow much faster than the average for all occupations through the year 2018.
  • In 2006, doctors at the University of Barcelona Hospital noticed that the tallest and most handsome male students were more likely to go for surgery, and the shortest ones were more likely to become physicians. They conducted a study to see if their observations held true. According to their conclusions, male surgeons are taller and better looking than physicians, but film stars who play doctors on screen are better looking than both these groups of doctors. (Read the study here!)