One of our clients reminded us recently that healthcare is a two-sided coin of Life and Death. Unlike any other business category, healthcare marketing and branding requires engaging prospective patients who would rather avoid the conversation altogether. We are starting to see the trend of audiences becoming increasingly engaged in proactive healthcare lifestyles. Read more »

It's that time of year: holiday cheer, family around the dinner table and heart-warming tales. Here's one for this season– mixing social media with medicine to take tidings of good cheer across the ocean:With the holiday season officially here and plans with your loved ones marked in your calendar, it is only natural to shed a tear (or two) watching this. It seems almost impossible to image not being able to witness the birth of Read more »

Unlike other marketing trends that feel perfect for young consumers but challenge healthcare marketers to package to more mature audiences, Random Acts of Kindness fit perfectly with our audience and our healthcare brands. Health and wellness companies are compassionate by nature. Opportunities abound and don't require big budgets to have big returns. Read more »

Here at Franklin Street, we take pride in the fact that our work helps make a difference in the lives of thousands of people every day. In the spirit of making a difference through medicine, I would like to share this story about one extraordinary doctor's efforts to promote peace and avoid nuclear war: Read more »

We're often called in to restore a failing brand. After years of no marketing, consumers lose faith in our hospital client because the only thing they remember about the hospital is a less than perfect experience a friend, family member or neighbor had – often years ago. Read more »