Kenya Gibson, hosted a panel discussion today at the Healthcare Marketing Strategies Summit on marketing Accountable Care Organizations and Medical Homes. With Population Health on the horizon, and an increasing number of providers developing ACOs and Clinically Integrated Networks, the discussion was part best practices and part therapy session. Read more »

The New Year means the chance to embrace change, and to grow. Here are our resolutions for the healthcare marketing community, which we are grateful to be part of. We wish you a bright and prosperous New Year.Resolution No. 1: We will do less and accomplish more.We will say no to those activities that do not solve our organization's business challenges. As Lisa McCluskey, VP of Marketing Communications at Memorial Health Care System says, Read more »

In the next few months, the best and brightest of Franklin Street will be presenting advanced healthcare marketing trends and best practices at regional conferences.The Kentucky Society for Healthcare Public Relations and Marketing (KSHPRM) will host its Fall Educational Conference and Thoroughbred Awards Luncheon on Tuesday, November 13 in Louisville, KY.Stephen Moegling, Executive VP of Account Planning, will be presenting at the conference. Read more »

This year's Carolinas Healthcare Marketing and PR Society fall conference in Asheville, N.C., is all about changes in "altitude." Waking up to views of the Blue Ridge Mountains is perfect inspiration to think bigger.Sessions focused on hot topics from managing physician relations to connecting with generational audiences to overcoming administration's challenges to social media to guerrilla tactics.Here's a quick synopsis of some of our favorite Read more »

         What drives us? was the question that two of SHSMD's 2011 keynote speakers, Lance Secretan and Dan Pink, tackled in Phoenix this past week. Both men shared their insights on how to get peak performance from ourselves and others in our organizations.Beyond topic, though, Secretan and Pink had virtually nothing else in common.Secretan, a former Fortune 500 CEO and leadership consultant, applied a very "Zen"-like tone Read more »

If you couldn’t make SHSMD 2011 in Phoenix (or all the breakouts you wanted to), our team highlights five of the best sessions on Days 2 and 3.ThursdayMeasuring Social Media in Healthcare (Wes Williams, Valley Health System and Dean Browell, Feedback)Marketers still silo social media — treating it independently of other marketing efforts — but the public doesn’t think about brands in silos, as in "Wow, this brand is great in Read more »

It's been a power-packed day and a half of leading, learning and fun at SHSMD 2011. Here are a few highlights.Lance Secretan, author and expert on organizational transformation, gave everyone a shot of inspiration. He noted he big difference between motivation (fear-based) and inspiration (love-based). Which would you rather embody? Among leaders, nothing great happens without a dream. In talking about building inspiration from within a Read more »

Looking for the healthy activities at SHSMD 2011? We found the Phoenix's best for you! Make sure to stop by our concierge booth at SHSMD to see the rest of our annual EAT SEE SHOP DO list, make reservations, get directions, and win tickets to Phoenix's best attractions. Just follow the green Converse Chuck Taylor shoes. See you soon!Pita Jungle – This local eatery focuses on better-for-you food and fresh ingredients. Pop in for a quick Read more »

Simon and Kristin went on an epic journey across Richmond to ship a 124-inch long tube to Phoenix. 2 hours later, they ended up at the Fed Ex Freight depot. Read more »