We all know women tend to be the primary healthcare decision-makers in the home, yet recent trends indicate men are becoming more knowledgeable and engaged with healthcare decision-making.When we develop branding and service line marketing campaigns for our clients, we use primary research to get insights into the hearts and minds of our audiences, segmenting by geographic area, income levels, co-morbitity factors and psychographic qualities. Read more »

Recently, there's been an increase of ads targeted towards stay-at-home dads... and for good reason. Gender roles are shifting and Michael Keaton isn't the Mr. Mom anymore. Several brands aiming to win dad over have been spot-on. We find this advertising smart, humorous, and doesn't follow the stereotypical "dumb guy" routine. We also find that winning over dad isn't enough – it's important to win mom, too. These ads get it right.1.Google's Read more »