Great branding campaigns are, ultimately, campaigns of great story telling.
Stories are the best way to impart information. People forget facts. They remember stories.
Before the written word, oral storytellers shared history, which was passed to other generations.
Peter Guber writes about the art of storytelling as a persuasion tool in Tell to Win.
Nike, Disney, Coke, Chick-fil-A. Just Do It. Magic. Refreshment. Cows telling us to eat Read more »