Dear Reader: In keeping with content demand and giving health care professionals access to enhanced resources, Junto is migrating to Franklin Street’s new website and is now named The Next Idea. With an improved platform, The Next Idea provides expanded content, improved formats and access to eBooks and trend reports. For the next few weeks you can still find older blogs below or jump into our latest blogs at franklinstreet.com.

Facebook vs. Foursquare: Healthcare Social Media Show Down?

Posted: June 15th, 2011 | Author:
Ed Bennett, web guru at University of Maryland Medical Center and author of the Found in Cache blog, just updated his well-known Hospital Social Media List. It includes 1,188 Hospitals using: 548 YouTube channels 1018 Facebook pages 788 Twitter accounts 458 LinkedIn accounts 913 Foursquare accounts 137 Blogs About a year ago, the number of hospitals on Twitter was higher than the number on Facebook. Since then, Facebook Read more »

Should Healthcare Forget Foursquare?

Posted: July 7th, 2010 | Author:

Social media has given the healthcare industry a whole new outlook on how to communicate and interact with audiences. There has been a gold rush-like attitude toward social media in healthcare without due diligence to determine what the goals and strategies for a social media campaign might be.

Not all social media vehicles may be well-suited for healthcare. Read more »