Junto ("june-toe") is sponsored by Franklin Street, a branding and full service advertising agency specializing in health and wellness. We call the blog Junto in homage to Benjamin Franklin, who created the first "Junto" brainstorming group, which established the first American public hospital.

Facebook vs. Foursquare: Healthcare Social Media Show Down?

Posted: June 15th, 2011 | Author:
Ed Bennett, web guru at University of Maryland Medical Center and author of the Found in Cache blog, just updated his well-known Hospital Social Media List.It includes 1,188 Hospitals using:548 YouTube channels 1018 Facebook pages 788 Twitter accounts 458 LinkedIn accounts 913 Foursquare accounts 137 BlogsAbout a year ago, the number of hospitals on Twitter was higher than the number on Facebook. Since then, Facebook Read more »

Should Healthcare Forget Foursquare?

Posted: July 7th, 2010 | Author:

Social media has given the healthcare industry a whole new outlook on how to communicate and interact with audiences. There has been a gold rush-like attitude toward social media in healthcare without due diligence to determine what the goals and strategies for a social media campaign might be.

Not all social media vehicles may be well-suited for healthcare. Read more »