Our own Stephen Moegling has been invited to speak at the annual WHPRMS (Wisconsin Healthcare Public Relations and Marketing Society) conference this fall and we hope to see you there! The conference will be held October 6-8 in Wisconsin Dells.Stephen will be hosting a session on marketing to women, giving attendees pointers on creating loyal relationships with female consumers, best practices for involving physicians in advertising campaigns, Read more »

In many ways, appealing to women and mothers has more to do with how you operate your business than how you market it. Fundamental shifts like when Mobile, the gas station, allowed mom’s to pay at the pump rather than drag their kids inside the station, create more impact than putting a female face are on the face of your advertising campaigns. Read more »

We all know women are the primary healthcare decision-makers. (Along with almost every other purchase decision in the household.) Healthcare brands have naturally pursued women. But has this sole focus on women come at a price of gaining share of market? Read more »

In May, Franklin Street's Senior VP of Client Services Stephen Moegling will be speaking at the Georgia Society for Healthcare Marketing and Public Relations about the benefits and best practices of marketing healthcare services to men. In preparation, Stephen chatted with Reyn Kinzey, a friend and partner of Franklin Street with over 20 years of qualitative healthcare market research experience, to get some insights on gender differences when it comes to marketing healthcare... 

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