One of our favorite things to do is to shed light on healthcare topics and share powerful information with our readers. This time we'd like share with you an article from Catherine Boyle, Chief Operating Officer at Northfield Ministries, to touch on a subject few know about in detail but 24 million suffer from: eating disorders."If one illness killed more young women than all other illnesses combined, there would be just cause for alarm. Outraged Read more »

At Franklin Street, we love making new friends. Smart, funny, creative friends. Our newest BFF? Rise, a digital media marketing agency based in Orlando, FL.  These interactive Floridian mavericks are on the cutting edge of digital design and creative. With clients ranging from Grant Hill to an Orlando tattoo parlor, it'd be an understatement to call them edgy. Plus, they put out a really great blog. The article below caught our attention so we thought Read more »

And we’re back! (Miss the first half? Check out our first post with Dr. Ryan.) Here’s your chance to get some insight from an MD with an eye for social media. Franklin Street’s Kenya Gibson poses a few more question for RVA’s own @RichmondDoc.KG: How do you see healthcare and social media evolving in the next five years?MR: One trend is that patients are consistently ahead of medical professionals on this.  Already we have some examples Read more »

At Franklin Street, we love social media. We also happen to love our hometown and headquarters, Richmond, Virginia.Add the two together and you get one of today’s #aficionados, Mark Ryan, MD.Dr. Ryan is the Assistant Clinical Professor at VCU’s Department of Family Medicine. Those outside of Richmond might know him from his digital prowess as @RichmondDoc on Twitter, his curatorial touch at Minutiae and Detritus on Tumblr, his social Read more »

2010 marked our first full year of Junto, our blog on healthcare marketing trends. Here's a few of our favorite posts of the last year. Read more »

Gabrielle DeTora is a healthcare marketing strategist and founder of Gabrielle DeTora, LLC, a private healthcare strategic planning and marketing consulting company based in Philadelphia. In preparation for a presentation Stephen Moegling made at SHSMD this year on how hospitals find and evaluate ad agency partners, Gabrielle shared her thoughts with Stephen, which we present here as a Q & A. Read more »

Candace Quinn is CEO and Senior Strategy Consultant of Brand=Experience, a healthcare marketing consulting firm based in Northern Virginia. Candace has over 25 years experience in the senior and chief marketing role for health systems and hospitals around the country. In preparation for a presentation Stephen Moegling made at SHSMD this year on how hospitals find and evaluate ad agency partners, Candace shared her thoughts with Stephen, which we present here as a Q & A. Read more »

With many hospitals experiencing increased rates of uninsured volume and needing insured patients to offset charity care, we wanted to continue our Q&A with Tom Corry, President of HDIA, on how direct response marketing campaigns can help hospitals drive insured patient volume in a cost-effective way. Read more »

With many hospitals experiencing increased rates of uninsured volume and needing insured patients to offset charity care, we thought a Q&A with a direct marketing expert on how hospitals can drive more insured patients is in order. Read more »

In May, Franklin Street's Senior VP of Client Services Stephen Moegling will be speaking at the Georgia Society for Healthcare Marketing and Public Relations about the benefits and best practices of marketing healthcare services to men. In preparation, Stephen chatted with Reyn Kinzey, a friend and partner of Franklin Street with over 20 years of qualitative healthcare market research experience, to get some insights on gender differences when it comes to marketing healthcare... 

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