During the recent Wisconsin Healthcare PR and Marketing Society (WHPRMS) webinar, "Inspiration Interception: Brand Lessons from the Super Bowl," we discussed three "truths" from the country's splashiest ad season that can be applied to healthcare marketing. 1. Be real time Strive for advertising that takes into account the moment we're in (job loss, real estate decline, rising gas prices), and how people's lives are being impacted - in order to Read more »