Junto ("june-toe") is sponsored by Franklin Street, a branding and full service advertising agency specializing in health and wellness. We call the blog Junto in homage to Benjamin Franklin, who created the first "Junto" brainstorming group, which established the first American public hospital.

2012 Best of Junto Healthcare Marketing

Posted: December 17th, 2012 | Author:
Wow. 2012 was a dynamic year for healthcare, and certainly kept healthcare marketers on their toes. As we wind down the year, we wanted to take a look back at Junto, our healthcare marketing blog, which you have helped to become one of the best read and most widely shared healthcare and health system marketing blogs in the country. (Thank you, thank you!)Here are a few of our most popular healthcare marketing blog posts from 2012:Speciality Read more »

Inspiration Interception: Brand Lessons from The Super Bowl

Posted: May 10th, 2012 | Author:
During the recent Wisconsin Healthcare PR and Marketing Society (WHPRMS) webinar, "Inspiration Interception: Brand Lessons from the Super Bowl," we discussed three "truths" from the country's splashiest ad season that can be applied to healthcare marketing. 1. Be real time Strive for advertising that takes into account the moment we're in (job loss, real estate decline, rising gas prices), and how people's lives are being impacted - in order to Read more »