Naturally, we are all about the collision of healthcare and social media. So we couldn’t help but pick the brain of this week's guest contributor, Reed Smith, an interactive healthcare consultant. Reed works closely with hospitals to weave social media strategy into overall marketing communications. Check out the conversation our own Stephen Moegling had with Reed recently on social media and healthcare.SM: Your blog is called I am Reed Read more »

We are big believers in the power of digital media. Facebook and Twitter deserve most of the attention they seem to be garnering these days. Yes, digital marketing is the fastest growing segment in the advertising realm. However, in a world of social networks, infographics and Likes, we feel the need to defend the classic marketing medium: Television.Demand for national cable TV advertising is up about 8% compared with last year. Omnicom Read more »

As you may have noticed, the web is abuzz with talk about what (if any) impact the iPad will have on the healthcare industry. Countless blogs analyze the pros and cons of Apple’s newest addition – citing (among many other things) its potential to ease some of the hassle of patient record keeping, and the hardware’s incompatibility with healthcare essentials such as gloves and anti-bacterial cleaner. The iPad, then, may not be the answer to all of your medical staff’s problems – but it can certainly help you build relationships with current and potential patients. Read more »