It's that time of year: holiday cheer, family around the dinner table and heart-warming tales. Here's one for this season– mixing social media with medicine to take tidings of good cheer across the ocean:With the holiday season officially here and plans with your loved ones marked in your calendar, it is only natural to shed a tear (or two) watching this. It seems almost impossible to image not being able to witness the birth of Read more »

We have to admit – we love our iPads. In addition to Angry Birds and Spotify, the iPad is a powerful tool in the advertising world. It allows access to sound clips, photos, presentations and our iCalendars.But we have always been Mac-kind of people. Ad men (and women) usually are. The real question for Mac is how will it translate to the PC-using crowd. We knew something big was happening when a medical professional was seen toting an iPad Read more »

As you may have noticed, the web is abuzz with talk about what (if any) impact the iPad will have on the healthcare industry. Countless blogs analyze the pros and cons of Apple’s newest addition – citing (among many other things) its potential to ease some of the hassle of patient record keeping, and the hardware’s incompatibility with healthcare essentials such as gloves and anti-bacterial cleaner. The iPad, then, may not be the answer to all of your medical staff’s problems – but it can certainly help you build relationships with current and potential patients. Read more »