Adapted from Franklin Street's Healthcare Marketing Trends Report Where's your smart phone right now? Chances are good that it's within arm's reach. According to a Morgan Stanley study, 91% of smartphone owners keep their phones beside them 24 hours a day. (An interesting office poll: ask your colleagues how many sleep with their phones. The number who do will surprise you.) Read more »

Adapted from Franklin Street's Healthcare Marketing Trends Report. A new form of self-help in healthcare and health and wellness is emerging. Brands like Nike are embedding "feedback loops" into their products, allowing people to get real-time reactions on their activities – while reaping brand loyalty and profits in the process. Call it Do It Yourself (DIY) Healthcare or "Help Me Help Myself." Read more »

Every year, Franklin Street curates a list of consumer trends that will have the biggest impact on healthcare brands. Click here to download the full 2013 Healthcare Marketing Trends Report.In short, this year’s most promising trends include:MOBILE: 2012 was the year that smartphone owners outnumbered non-smartphone owners. People are increasingly reliant on the mobile web for health information. Is your online strategy ready? TRUST: Read more »

Consumer trend-spotters are noticing several behavior patterns influencing retail-sectors, and healthcare marketers should take note. These trends are bound to affect how consumers search for and use healthcare.1. Maturialism:Health audiences want frank and open conversations with brands about how they can get well and be well. Traditional branding efforts should evoke honest dialogue: more real life instead of make-believe. Health systems Read more »

Franklin Street was recently recognized by the International Academy of the Visual Arts as a winner in the W3 Awards.The agency was awarded silver for heart.memorial.org, the microsite developed for our client Memorial Health Care System.The custom microsite was just one medium used in the multi-media cardiac campaign developed for Memorial’s cardiovascular practice at the Chattanooga Heart Institute in Tennessee.Real patient and Read more »

Being in the healthcare communications and marketing industry means constantly staying current with trends, legal changes and best practices. The irony is that communicators are often too busy doing the work to read up and get ahead of the curve.Hence this post.Here are a few of our favorite conferences, publications, and blogs to stay current on where healthcare communications, branding and marketing is heading.National ConferencesSHSMD (Society Read more »

Your smart phone can do amazing things: video chat with friends, check the latest scores for your favorite Indian cricket team, or play Scrabble with your co-worker. But your smart phone more than fun and games. The latest additions to the smartphone app market may just end up saving your life.Your smartphone can become  a head-to-toe health care tool. From monitoring your ears with CellScope, your sleep habits with Zeo Sleep Manger or Sleep Read more »

It's that time of year: holiday cheer, family around the dinner table and heart-warming tales. Here's one for this season– mixing social media with medicine to take tidings of good cheer across the ocean:With the holiday season officially here and plans with your loved ones marked in your calendar, it is only natural to shed a tear (or two) watching this. It seems almost impossible to image not being able to witness the birth of Read more »

Don’t think you need to spend the money to make your website mobile friendly? Brushing off the onslaught of apps? Forging ahead without a mobile marketing plan? We humbly ask you to reconsider. Mobile isn’t the future anymore. It’s the present.About 60% of the world’s population are now using mobile phones. Of the world’s 4 billion mobile phones currently in use, 1.08 billion are smartphones. That’s 27% and the number is on the Read more »