Last week, I posted a video blog on my one big takeaway from the Summit in Orlando. Here's a snapshot of other things I heard and learned from four of the sessions.
Read more »What do you do when you’re faced with adversity, confusion, chaos and the uncertainty of what tomorrow will bring for healthcare marketing? In this Franklin Street video blog, Stephen Moegling, SVP of Client Services, shares his number one takeaway from the 2011 Healthcare Marketing Strategies Summit in Orlando.
The 16th National Healthcare Marketing Strategies Summit is later this week (March 27-29) in Orlando -- an excellent conference to check out if you like SHSMD.
I'll be hosting a workshop with our friend and client, Lisa McCluskey, MBA, Vice President, Marketing Communications at Memorial Health Care System on best practices in physician marketing and communications.
Marketers have tended to shy away from physician communications, preferring to focus their attention on consumer audiences. Consequently, Physician Relations departments have been left to manage in a silo-like atmosphere this critical aspect of growing volume and market share. This creates incongruence in consumer and physician communications strategies.
At the Forum, Lisa and I will be sharing ways to align marketing with physician communications. The approach Lisa has developed in her career is truly cutting-edge and at the Forum we'll get down to brass tacks on how to build a successful physician marketing program.
According to a 2010 HealthLeaders survey, marketers view physician relations/sales as a top job function, yet less than 15% of respondents felt they were applying highly aggressive efforts to increase referrals.
Why do you think this the case?
Read more »
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