Our client, Claxton-Hepburn Medical Center, just launched the second phase of their cancer marketing campaign a few weeks back. As a healthcare marketing agency, it's not uncommon for us to focus on either doctors or patients to highlight a hospital's strengths, since both audiences can be credible spokespeople for healthcare brands. Claxton-Hepburn is unique because their program has such support from both patients, physicians and the community-at-large. Read more »

What’s the recipe for a productive television shoot week? From what I’ve seen, it’s supportive clients, inspiring patients and a motivated production crew with a hint (a dash, a splash?) of Diet Coke. In June, the Franklin Street team hit the road, bound for Lebanon, PA, to shoot three television spots for Good Samaritan Health System, a community hospital boasting nearly 120 years of rich history. These brand-focused TV spots are helping reinforce Read more »

Earlier this year, Good Samaritan Health System in Lebanon, Pa., partnered with Franklin Street to develop a brand campaign for the hospital, emphasizing its mission of "Powerful Medicine. Comforting Care."Patient stories across several service lines showcased Good Samaritan's technology and top-notch care.Check out the campaign below. How did it work for Good Samaritan? See our blog post about the campaign. For additional info, give Melissa Read more »

Sharing compelling patient stories is a tool many hospital marketers use to create campaigns that get noticed. Regardless of whether we are in the market for hospital services when we see patient stories, it’s difficult to ignore emotional storytelling. Each experience can bring to life what makes a hospital special in a way that can feel more authentic and relevant than simply touting new technology or awards in a vacuum. Read more »