Kenya Gibson, hosted a panel discussion today at the Healthcare Marketing Strategies Summit on marketing Accountable Care Organizations and Medical Homes. With Population Health on the horizon, and an increasing number of providers developing ACOs and Clinically Integrated Networks, the discussion was part best practices and part therapy session. Read more »

If you couldn’t make SHSMD 2011 in Phoenix (or all the breakouts you wanted to), our team highlights five of the best sessions on Days 2 and 3.ThursdayMeasuring Social Media in Healthcare (Wes Williams, Valley Health System and Dean Browell, Feedback)Marketers still silo social media — treating it independently of other marketing efforts — but the public doesn’t think about brands in silos, as in "Wow, this brand is great in Read more »

It's been a power-packed day and a half of leading, learning and fun at SHSMD 2011. Here are a few highlights.Lance Secretan, author and expert on organizational transformation, gave everyone a shot of inspiration. He noted he big difference between motivation (fear-based) and inspiration (love-based). Which would you rather embody? Among leaders, nothing great happens without a dream. In talking about building inspiration from within a Read more »

Looking for the healthy activities at SHSMD 2011? We found the Phoenix's best for you! Make sure to stop by our concierge booth at SHSMD to see the rest of our annual EAT SEE SHOP DO list, make reservations, get directions, and win tickets to Phoenix's best attractions. Just follow the green Converse Chuck Taylor shoes. See you soon!Pita Jungle – This local eatery focuses on better-for-you food and fresh ingredients. Pop in for a quick Read more »

We're gearing up for some great sessions on healthcare strategy, trends, issues and best practices at the Society for Healthcare Strategy and Market Development conference next month.It's in sunny Arizona this year and, as always, we've go thte inside track on the best of Phoenix.For a preview of our always popular Top 10 lists, check out franklinstreet.com/shsmd.Be sure to stop by the Concierge Booth at SHSMD – next to the registration Read more »

Continuous learning is the best investment you can make for your organization and yourself.Organizations like The Society for Healthcare Strategy and Market Development (SHSMD) are excellent resources for sharing ideas, learning best practices and spotting trends.This year, SHSMD's annual conference heads west to Phoenix Sept. 14-17.Whatever your challenge or interest, over 150 sessions, workshops and roundtables delve into healthcare's Read more »