Junto ("june-toe") is sponsored by Franklin Street, a branding and full service advertising agency specializing in health and wellness. We call the blog Junto in homage to Benjamin Franklin, who created the first "Junto" brainstorming group, which established the first American public hospital.

Franklin Street Wins W3 Web Design Award

Posted: October 12th, 2012 | Author:
Franklin Street was recently recognized by the International Academy of the Visual Arts as a winner in the W3 Awards.The agency was awarded silver for heart.memorial.org, the microsite developed for our client Memorial Health Care System.The custom microsite was just one medium used in the multi-media cardiac campaign developed for Memorial’s cardiovascular practice at the Chattanooga Heart Institute in Tennessee.Real patient and Read more »

CHPRMS: Recap of Carolinas Healthcare Marketing Spring Conference

Posted: May 3rd, 2011 | Author:
The Carolinas Healthcare PR and Marketing Society (CHPRMS) hit "famously hot" Columbia, SC, for a spring day conference on Stretching Your Budget Without Shrinking Your Goals. Read more »

New Cardiac Campaign for Memorial Health Care System

Posted: April 18th, 2011 | Author:
In early 2011, Memorial Health Care System and The Chattanooga Heart Institute integrated services to become the premiere provider of cardiac services in the Chattanooga, TN region. Franklin Street partnered with Memorial to develop a campaign that emphasized the brand position of "Choose a cardiologist like your life depends on it."Patient stories are the hero of this campaign. Every aspect of the multi-media effort (including QR codes) Read more »

Using QR Codes in Healthcare Marketing

Posted: April 11th, 2011 | Author:

Thanks to mainstream use by big retailers such as Target, Best Buy, Macy's, Post Cereals and even JetBlue, quick response (QR) codes are gaining momentum among healthcare providers as well.

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