In an earlier post, we showed you 3 ads that we think are spot-on when it comes to marketing to guys. Thinking about making dads the butt of your joke? Think again. Stay-at-home dads are increasingly more responsible for the products and services their household buys (including healthcare). We need to show our "dad moms" respect. Here are a few brands we think got it wrong.1.Ragu’s “Mom’s the Word on Dinner” campaign was a definite flop. Read more »

Recently, there's been an increase of ads targeted towards stay-at-home dads... and for good reason. Gender roles are shifting and Michael Keaton isn't the Mr. Mom anymore. Several brands aiming to win dad over have been spot-on. We find this advertising smart, humorous, and doesn't follow the stereotypical "dumb guy" routine. We also find that winning over dad isn't enough – it's important to win mom, too. These ads get it right.1.Google's Read more »