Junto ("june-toe") is sponsored by Franklin Street, a branding and full service advertising agency specializing in health and wellness. We call the blog Junto in homage to Benjamin Franklin, who created the first "Junto" brainstorming group, which established the first American public hospital.

Healthcare Branding Tips: Telling Persuasive Stories

Posted: October 8th, 2012 | Author:
Never underestimate the power of narrative in healthcare marketing and branding. No matter the medium, storytelling is still one of the best ways to meaningfully connect with audiences.  People love stories.  It’s how we’ve communicated with each other for thousands of years.What is your organization’s story?  Do your associates know it?  Does your CEO tell the story in a compelling way?At SHSMD 2012, the Mayo Clinic’s Amy Read more »

Story Building vs. Story Telling

Posted: January 19th, 2012 | Author:
Great branding campaigns are, ultimately, campaigns of great story telling.Stories are the best way to impart information. People forget facts. They remember stories.Before the written word, oral storytellers shared history, which was passed to other generations.Peter Guber writes about the art of storytelling as a persuasion tool in Tell to Win.Nike, Disney, Coke, Chick-fil-A. Just Do It. Magic. Refreshment. Cows telling us to eat Read more »