Junto ("june-toe") is sponsored by Franklin Street, a branding and full service advertising agency specializing in health and wellness. We call the blog Junto in homage to Benjamin Franklin, who created the first "Junto" brainstorming group, which established the first American public hospital.

Gamification [Gām-i-fi-ka-shun]

Posted: November 15th, 2011 | Author:
We marketers sure do like our buzzwords, don’t we? The new kid on the figurative block is “gamification.” Mashable defines the term as “the use of gameplay mechanics for non-game applications. The term also suggests the process of using game thinking to solve problems and engage audiences.” The goal is to keep consumers coming back for more by engaging them in ways that differ from traditional media channels.Gamification can be anything Read more »

Healthcare Meets Fun: An Online Intersection

Posted: July 20th, 2011 | Author:
Sometimes, you just need a pick-me-up. Here are our favorite health-related, just-for-fun blogs, websites, and comics.CDC's Preparedness 01: Zombie ApocalypseTED Talk: Meet ePatient Dave Your daily dose of genius on patient engagement.Doctor Cat When you aren't having a purrr-fect day...Funny or Die's Common Sense Doctor When you need to take yourself a little more lightly...A Cartoon Guide to Becoming a Doctor Arts and Read more »