If you're the leading health system that has the oldest and most well-regarded cardiac services program in the region, do you need to advertise?One simple answer is, No.Invest your time and resources shoring up a lagging service line. Or, do nothing and reap the benefits of years of hard work.But what does doing nothing gain for your brand?Does it help with momentum?Does it help bolster the physicians, nurses and techs who collaborated Read more »

In a previous post, we shared examples of a branding campaign we launched for HCA Virginia, the first elements in a wide-reaching campaign aimed to align its high quality hospitals under one brand name.We're excited to share the next television commercials for the health system's branding campaign. These spots continue the brand repositioning strategy while building awareness for HCA Virginia's key service lines: cardiac, cancer, orthopedics and Read more »

At Franklin Street, we love making new friends. Smart, funny, creative friends. Our newest BFF? Rise, a digital media marketing agency based in Orlando, FL.  These interactive Floridian mavericks are on the cutting edge of digital design and creative. With clients ranging from Grant Hill to an Orlando tattoo parlor, it'd be an understatement to call them edgy. Plus, they put out a really great blog. The article below caught our attention so we thought Read more »

Our client, Claxton-Hepburn Medical Center, just launched the second phase of their cancer marketing campaign a few weeks back. As a healthcare marketing agency, it's not uncommon for us to focus on either doctors or patients to highlight a hospital's strengths, since both audiences can be credible spokespeople for healthcare brands. Claxton-Hepburn is unique because their program has such support from both patients, physicians and the community-at-large. Read more »

We are big believers in the power of digital media. Facebook and Twitter deserve most of the attention they seem to be garnering these days. Yes, digital marketing is the fastest growing segment in the advertising realm. However, in a world of social networks, infographics and Likes, we feel the need to defend the classic marketing medium: Television.Demand for national cable TV advertising is up about 8% compared with last year. Omnicom Read more »

We sometimes forget that the physicians we feature in our advertising are more than their advanced degrees, impressive fellowships and copious accolades. Read more »