Junto ("june-toe") is sponsored by Franklin Street, a branding and full service advertising agency specializing in health and wellness. We call the blog Junto in homage to Benjamin Franklin, who created the first "Junto" brainstorming group, which established the first American public hospital.
What’s the recipe for a productive television shoot week? From what I’ve seen, it’s supportive clients, inspiring patients and a motivated production crew with a hint (a dash, a splash?) of Diet Coke. In June, the Franklin Street team hit the road, bound for Lebanon, PA, to shoot three television spots for Good Samaritan Health System, a community hospital boasting nearly 120 years of rich history. These brand-focused TV spots are helping reinforce Read more »
Motion picture — whether it be television, movies, streaming video or other media forms — is a powerful way to extend a brand and connect with an audience. It's why we cry at movies and why when you read the words, "the black dog runs in the forest" you see a black dog running in the forest. As human beings, we're hard-wired to receive motion pictures at very deep, powerful level. Read more »
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