What’s the recipe for a productive television shoot week? From what I’ve seen, it’s supportive clients, inspiring patients and a motivated production crew with a hint (a dash, a splash?) of Diet Coke. In June, the Franklin Street team hit the road, bound for Lebanon, PA, to shoot three television spots for Good Samaritan Health System, a community hospital boasting nearly 120 years of rich history. These brand-focused TV spots are helping reinforce Read more »

Most hospital TV commercials fall into 1 of 3 categories:

1. The grateful patient testimonial
2. Technology, technology, technology!
3. This patient is back to life and living because of our Hospital  

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Motion picture — whether it be television, movies, streaming video or other media forms — is a powerful way to extend a brand and connect with an audience. It's why we cry at movies and why when you read the words, "the black dog runs in the forest" you see a black dog running in the forest. As human beings, we're hard-wired to receive motion pictures at very deep, powerful level. Read more »