Great Example of a Healthcare Branding Touchpoint
Posted: April 26th, 2011 | Author: Stephen Moegling | Filed under: All Junto Health Posts, Healthcare Advertising, The Whole Enchilada | Tags: Branding, Website | No Comments »
Recently, I was at Memorial Health Care System in Chattanooga to meet with our client. We sat in the hospital’s main lobby and I used the system’s guest wireless service to go online.
The first thing I realized is that the wireless signal strength was better than any hotel’s that I’ve stayed at in the last two years.
Second, the hospital had branded the Acceptance screen forguest access.
The look and feel complemented the hospital’s main website, the type was large enough for senior eyes, and the hospital didn’t expect visitors to hunt and peck to accept the conditions for using the wireless access.
Such a simple thing: wireless Internet access. But for a family member waiting hours for a surgery diagnosis, it’s a godsend. And, Memorial’s effective branding gives its visitors a consistent, good impression.
Sometimes we get overwhelmed by all the things we want to change in healthcare branding. Sometimes, though, doing small, simple things make all the difference.
