Just two years ago, women outnumbered men in the workforce for the first time in US history—and the disparity has only grown since then. With three women earning college degrees for every two men, and more and more women entering managerial positions, we can no longer rely on the same age-old advertising maxims. As women assert more power, marketing to them must change as well—especially in healthcare, where they make most of the household choices.Building Read more »

Hi CHPRMS attendees! This is the provocative blog Stephen mentioned. Enjoy!While some people believe certain things are better left unsaid, the following companies prove that with the right amount of humor and sensitivity, nothing is off the table when it comes to marketing to women. Healthcare brands pay attention: we're in a conservative industry, but when other brands redefine the boundaries, we can benefit from knowing the edge gets a little Read more »

When you think of Harley-Davidson®, do you think of a premium woman's brand?Maybe you should.According to NBCU, which does an annual brand power index study, Harley tops the list of brands that are doing all the right things to connect with women.Harley's new "My Time to Ride" campaign documents women from across different lifestyles and life stages learning how to ride a motorcycle. The webisodes are instantly engaging and do what great Read more »