Junto ("june-toe") is sponsored by Franklin Street, a branding and full service advertising agency specializing in health and wellness. We call the blog Junto in homage to Benjamin Franklin, who created the first "Junto" brainstorming group, which established the first American public hospital.

Healthcare Marketing: What Do You Measure?

Posted: September 27th, 2012 | Author:
All marketers (healthcare and non-healthcare) say they measure their campaigns, and almost all feel they lack the  tools to connect the ROI dots.Information, we've got. We're drowning in data. Google Analytics can tell us everything about our web traffic, except how much revenue we're delivering our health systems with each new visitor.Klout scores (does anyone follow these anymore?) can tell us how cool our social online presence is, except Read more »

Healthcare Marketing Inspiration: Amazon and State Farm

Posted: September 11th, 2012 | Author:
We live, sleep, breathe and eat healthcare marketing for a living, and there are great examples all over of health systems that do health system positioning and service line marketing really, really well. But being fully vested in any one category can contribute to groupthink, doing what everyone else is doing because, well, everyone else is doing it.Which is why we love to look outside healthcare marketing for inspiration.Two of our favorite Read more »

Constant Engagement Will Keep Your Healthcare Brand Relevant

Posted: March 9th, 2012 | Author:
You’re a savvy marketer—savvy enough that you probably turn off your brain whenever you hear the word “engagement.” After all, what is engagement other than another painful buzzword?But here’s where things get tricky—“engagement” isn’t necessarily meaningless, but it also isn’t a cure-all panacea for your marketing woes. It does not have intrinsic value. It is not a metric, nor is it an easy way to build loyalty. It is not Read more »

Spreading Cheer Overseas

Posted: December 1st, 2011 | Author:
It's that time of year: holiday cheer, family around the dinner table and heart-warming tales. Here's one for this season– mixing social media with medicine to take tidings of good cheer across the ocean:With the holiday season officially here and plans with your loved ones marked in your calendar, it is only natural to shed a tear (or two) watching this. It seems almost impossible to image not being able to witness the birth of Read more »

Physicians and Patients Share the Same Story

Posted: September 29th, 2011 | Author:
Our client, Claxton-Hepburn Medical Center, just launched the second phase of their cancer marketing campaign a few weeks back. As a healthcare marketing agency, it's not uncommon for us to focus on either doctors or patients to highlight a hospital's strengths, since both audiences can be credible spokespeople for healthcare brands. Claxton-Hepburn is unique because their program has such support from both patients, physicians and the community-at-large. Read more »

SHSMD: Throwback

Posted: September 14th, 2011 | Author:

Already in Phoenix for SHSMD 2011? Us, too! Make sure to look for the Franklin Street team rocking the green Converse Chuck Taylors. We’d love to say hi.

Need a preview? Here is an interview of our own Senior VP Stephen Moegling from last year’s SHSMD in Chicago. Bow tie and all!

Nothing But The (Social Media) Facts

Posted: June 14th, 2011 | Author:
We fully believe in the power of social media, but some C-suites still aren't convinced. If you need a short and sweet clip to show the power of the digital in the physical world, check out this YouTube video.httpv://www.youtube.com/watch?v=3SuNx0UrnEoHere are a few highlights:Facebook tops Google for weekly traffic in the U.S. If Facebook were a county, it would be the world's 3rd largest. A new member joins LinkedIn every second. Over Read more »

The Why, Where and How of Viral Marketing

Posted: May 12th, 2011 | Author:
There is great big picture thinking in this post Viral Marketing: Creating Content That "Pops" on Social Media, which can impact this way healthcare marketers view, and use, this medium. Read more »

Is Kindness Trendy?

Posted: May 5th, 2011 | Author:
Unlike other marketing trends that feel perfect for young consumers but challenge healthcare marketers to package to more mature audiences, Random Acts of Kindness fit perfectly with our audience and our healthcare brands. Health and wellness companies are compassionate by nature. Opportunities abound and don't require big budgets to have big returns. Read more »

Life after the Flip

Posted: April 15th, 2011 | Author:

When we heard news of the demise of the Flip video camera, we knew our hospital marketing friends would be devestated. Lee Aase at the Mayo Clinic has been a fan of the Flip for a good while and posted his thoughts on the news in his blog this week.

So what else is out there? I'm a bit of a gear geek and love the hunt for the latest and greatest.

    Read more »
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