Mom-centric social media focuses on sharing knowledge, product reviews and experiences. From “Powersuit Mom” to “Stay-at-Home CEO,” the many roles of women today do not comply to the formerly rigid disconnect of working mother or homemaker. Most women somehow find time to do it all – working full-time jobs, cheering at soccer matches, baking cupcakes for the classroom, and vacuuming the living room. As a 20-something career-focused girl, I feel exhausted just watching my Gen Y gal pals juggle friendships, marriages, kids and jobs.

So how on earth do they do it all and do it so well? They turn to each other for tips, tricks and advice. And in today’s tech-obsessed world, that advice is usually found online. Blogs, Facebook, and Twitter are over flowing with personal stories, lessons from experience and comradery.

This social-media-mom push puts the healthcare industry in a particularly sweet spot. In addition to about a million other responsibilities, moms tend to take the lead on family healthcare. Babycenter.com reported that:

93% of the women surveyed “manage the health and well being of their entire household” from themselves and husbands to children and elderly parents.

A recent MediaPost article zeroes in on a mom-centric survey. According to the study, moms who use technology to share health information:

• Frequently use e-mail and Facebook. E-mail is reported as the most used method at 84% with Facebook not far behind at 69%.
• Use the Web to find out about new things from teething rings to teen discipline. 83% find out about news things through email from friends or email lists. (Only 65% chose television.)
• 98% check email, 84% visit Facebook, 60% visit a news Web site, and 60% talk on the phone with a friend on a daily basis.

The ever-expanding community of Web-savvy, social-media-loving, smartphone-toting moms is on the rise. Moms are sharing their healthcare experiences with each other at unprecedented levels. A positive patient experience is bound to be applauded in blogs, tweets and posts. On the other hand, one negative interaction can be a reputation killer in certain circles.

A few tips for keeping your maternal patients happy:

• Renew your focus on patient experience and try out a “Random Act of Kindness“
• Monitor your online reputation daily
• Maintain an active social media presence to respond to praise and criticism
• Create and share new and fun content for young moms

Want to keep reading? We have tons of info on marketing healthcare to women and men! Interested in the world of mom bloggers? Check out this top 25 list or visit a few office favorites: Ill-Advised by The Bloggess,Mommy Shorts, and Three Kid Circus.

Share your thoughts! Have a favorite mom blogger? Best bets for email lists? Thoughts on healthcare marketing to women? Tell us about it!